web_videorubric

Digital Storytelling : web--video project

 * Brandt Schneider**


 * CATEGORY || 4 || 3 || 2 || 1 ||
 * Point of View - Purpose || Establishes a purpose early on and maintains a clear focus throughout. || Establishes a purpose early on and maintains focus for most of the presentation. || There are a few lapses in focus, but the purpose is fairly clear. || It is difficult to figure out the purpose of the presentation. ||
 * Point of View - Awareness of Audience || Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience. || Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience. || Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience. || Limited awareness of the needs and interests of the target audience. ||
 * Images || Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors. All material is created by designer or is non-copyrighted. || Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors. All material is created by designer or is non-copyrighted. || An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical. All material is created by designer or are non-copyrighted. || Little or no attempt to use images to create an appropriate atmosphere/tone. Copyrighted material is used. ||
 * Technical || All requirements are met. No errors. || A few technical errors. || Significant errors and/or required elements missing. || Little or no evidence of attention to technical elements. ||
 * Grammar || Grammar and usage were correct (for the dialect chosen) and contributed to clarity, style and character development. || Grammar and usage were typically correct (for the dialect chosen) and errors did not detract from the story. || Grammar and usage were typically correct but errors detracted from story. || Repeated errors in grammar and usage distracted greatly from the story. ||